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Senior Product Designer with extensive experience in designing for both startups and enterprise B2B/B2C platforms in the financial services, insurance, and SaaS sectors.
I specialise in managing complex, regulated workflows, developing white-label products, and overseeing design system governance to ensure scalability and minimise risks.
As a trusted cross-functional partner, I collaborate effectively with product, engineering, and compliance teams.
I work best embedded with product and engineering teams, translating complexity into clear, buildable solutions. I care about the details, but never lose sight of the outcome.
I work best embedded with product and engineering teams, translating complexity into clear, buildable solutions. I care about the details, but never lose sight of the outcome.
The designer constructs a visual, utilising materials and concepts, using their design skills.
“Designer” is an ambiguous occupation. Society has created and determined conditions for Design to exist. The parameters keep changing with the times. I keep learning something about design every day. The designer tries to conceptualise an assignment. The concept is the designer’s ideas, as perceived by prospective viewers. That concept becomes the basis for visual communication.
Every good design has a secret, and the secret comes down to one thing: How information is organised and conveyed visually. Whether it be a web page, mobile phone app or print, information needs to be organised in an efficient, aesthetically pleasing way. Design is a moving subject. It always changes direction with changes in cultures, technologies, economies, politics, etc. It’s evolving with the consciousness of our needs and wants. As technologies and services improve, so does design. These 3 things – technology, service, and design – could be prioritised over the other two. Which one takes precedence depends on the situation.
“Designer” is an ambiguous occupation. Society has created and determined conditions for Design to exist. The parameters keep changing with the times. I keep learning something about design every day. The designer tries to conceptualise an assignment. The concept is the designer’s ideas, as perceived by prospective viewers. That concept becomes the basis for visual communication.
Every good design has a secret, and the secret comes down to one thing: How information is organised and conveyed visually. Whether it be a web page, mobile phone app or print, information needs to be organised in an efficient, aesthetically pleasing way. Design is a moving subject. It always changes direction with changes in cultures, technologies, economies, politics, etc. It’s evolving with the consciousness of our needs and wants. As technologies and services improve, so does design. These 3 things – technology, service, and design – could be prioritised over the other two. Which one takes precedence depends on the situation.